Imagine for a minute, that you’re a contractor. And let’s say you’ve heard about a job that is going to pay handsomely. Only problem is, your cash flow is a bit “sluggish” right now, and you’ll need to obtain a few specialized tools before you can submit your bid; without those tools, you won’t even be considered for the contract. And you intuitively know that if you could just submit that bid, the contract would likely be yours.

And you’d hate to see it go to the other guy—especially since he is no more qualified than you are; he just happens to already have the tools.

So, with some simple reasoning you determine that an investment of $500 now will allow you to obtain the tools and equipment needed in order to submit your bid, and thus, win that lucrative contract; the up-front expense will allow you to make that $500 back—and much more. It’s a pragmatic and wise business decision.

Now imagine for a minute that you’re unemployed. And let’s say that you’ve heard about a job that is going to pay handsomely. Only problem is, your cash flow is a bit “sluggish” right now, and you’ll need some specialized tools (Cover Letter and Resume) in order to submit your bid (get the interview); without those tools, you won’t even be considered for the interview.

Investing in a professionally written Cover Letter and Resume is just like purchasing other quality tools. If you’re willing to spend $250 on a good drill because you appreciate a quality tool that you know is going to get the job done, then think of your professionally written documents the same way—quality tools that get the job done.

Make the pragmatic business decision—the wise investment in your future. Spend a modest sum now to obtain the necessary tools—and secure that new job. A professionally written Cover Letter and Resume dramatically increase your chances of getting a call-back—and the interview—and the job. And remember, your up-front expense can return 100% on your investment in just one week—when you collect your first paycheck.

And even if you don’t get this job, you’ll still have the tools you need for the next opportunity that presents itself.