Database Marketing Specialist
Seattle, WA 
Posted 2 months ago
Job Description

Princess Cruises, Holland America Line, Seabourn and P&O Cruises Australia, united as Holland America Group, offering world-renown vacations at sea to travelers around the globe, are building a dynamic, unified organization to serve its highly experienced teams in both our corporate offices and on board our ships.

We're looking for an amazing Marketing and North America Sales (HAL) professional to fill this role, which is remote based reporting to our Seattle office. You'll be responsible for having a passion for solving business problems through curiosity and innovation and have experience in both database and digital analytics. You'll ensure customer data quality and perform Direct Mail and Email list segmentation, data processing and QA for Holland America Line & Seabourn. You'll work in a collaborative environment, one that encourages and embraces creative solutions that are in the best interests of our customers and have an opportunity to partner with internal stakeholders to stay focused on common goals.

Here's a summary of what Holland America Group is looking for in its Database Marketing Specialist. Is this you?


  • Email and direct mail list segmentation, data processing, validation, and QA.
  • Provides actionable marketing and customer insights to address key strategic questions.
  • Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests.
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
  • Database management and data quality for Holland America Line & Seabourn.
  • Maintains and updates a database management plan and ensures planned data hygiene processing occurs.
  • Works closely with developers and business analysts to identify data and functional requirements in the design of new/enhanced systems.
  • Ensures user testing is performed.

Minimum Requirements

  • Campaign design using CRM System
  • Reporting design using CRM System
  • Querying using SQL
  • Reporting using SQL
  • Manipulating and shaping data
  • Reporting using digital platform tools (Adobe, Google Analytics)
  • Building ETL-like processes to improve data flows
  • Reporting and building data dashboarding
  • Major Action and Support Actions
  • Prioritize multiple projects and tasks.
  • Collaborate across organizational lines
  • Apply analytical and problem-solving skills


  • Cruise and Travel Privileges for You and Your Family

  • Health Benefits

  • Flex Friday

  • 401(k)

  • Employee Stock Purchase Plan

  • Training & Professional Development

  • Tuition & Professional Certification Reimbursement

  • Rewards & Incentives

Our Culture... Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:
Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact

Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.


Job Summary
Holland America Line
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
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