Position Overview:

This position is responsible for implementing Smith & Wesson's retail marketing strategy. The Trade Marketing Specialist assumes a crucial role in independently implementing and driving retail marketing programs. The ideal employee is self-motivated and provides seasoned expertise in B2B/B2C marketing. The person in this role requires a passion for retail marketing, a willingness to travel, and a capacity to maintain a comprehensive understanding of evolving retail marketing strategies and tactics. The successful Retail Marketing Specialist excels in a fast-paced environment, demonstrating effective collaboration and teamwork while exercising a high degree of autonomy.

Location: In-office/Non-remote in Maryville, TN

Essential Duties and Responsibilities:

• Use knowledge and experience to plan strategic activations and create innovative in-store experiences to drive traffic and/or increase sales and brand awareness.
• Lead and develop an integrated retail marketing plan, aligned with key sales and brand marketing initiatives.
• Work cross-functionally to plan and drive retail specific activities, merchandising based on campaigns and key occasions.
• Responsible to operate closely with key stakeholders to ensure that all activities are executed for retailers as planned and track budget and performance.
• Conduct monthly visits to retail locations nationwide and speak with managers about programs and all seek placement opportunities.
• Keep point of purchase materials up to date and ensure availability of assets to sales staff.
• Work with brand management team to help drive product launch process and ensure retail deliverables are met as directed.
• Individually ensure programs and projects are aligned with strategic priorities of the business.
• Report on program metrics for all retail programs/promotions.
• Assist in preparation and presentation of annual CM budget for all brand and product programs/promotions.
• Assist with coordination of promotional material development as defined in annual marketing/business plan and as directed by manager.
• Attend and support trade shows where marketing, resellers and recruitment occurs.
• Perform other job-related duties and responsibilities as may be assigned from time to time.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

• Bachelor's degree in marketing, marketing communication or related field.
• Minimum of 2-3 years of related experience in B2B/B2C marketing, merchandising, or partner marketing -- preference within sporting or hard goods industry.

Competencies and Skills:

• In-depth knowledge of retail industry trends and best practices
• Retail marketing experience preferred
• Analyze data to identify opportunities to increase store foot traffic
• Attention to details and ability to handle multiple tasks
• Good communication and negotiation skills
• Ability to work independently and to collaborate within a team
• Flexible and adaptable
• Solid organization and time management skills
• Exhibit a sense of urgency and independent initiative toward accomplishing objectives
• Thrive in a fast-paced and evolving environment; high energy and strong customer focus
• Quick learner and have or develop an accomplished degree of product knowledge as related to Smith & Wesson and related brands
• Good command of the English language in both verbal and written skills
• Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
• Must be comfortable around firearms

Physical Demands:

• Works in an office environment.
• Able to sit and work at a computer keyboard for extended periods of time.
• Able to lift and move up to 25 pounds occasionally.

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required:

• Safety glasses with side shields and hearing protection required when on manufacturing floor

The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

12/13/2023