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Why is Your Professional Brand the Best? by Debra Wheatman - Sep, 2011 If you don’t know the answer to this question, it may be time for you to figure out the true differentiators that make you #1 in the job market. Creating a professional brand image for your career growth is not something that happens overnight. It is something that you build over time. How can you create a personal brand and a professional brand image that is unique, if you are not sure what it is about YOU that makes you... |
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4 Big Reasons You Need a Résumé Overhaul by Debra Wheatman - Aug, 2011 I recently completed a rush project for a client and I can tell you definitively that he regretted not having revamped his résumé sooner. My team worked a lot of overtime to create a stellar document. During the process, the client was nerve-racked; he was worried that we would run out of time for him to submit his résumé for a great opportunity. Had he updated his résumé sooner, he would have been able to appreciate the proc... |
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Brand Yourself 'New and Improved' for Career Success by Debra Wheatman - Aug, 2011 By nature human beings like to experience new things; but most of us also have a need to maintain the status quo. To attract the attention of hiring managers who may already know you, but have overlooked you in the past, you will need to step up your professional brand. There is no need to totally reinvent yourself. The fact that you are a known entity can and should be used to your advantage. The trick lies in how to conve... |
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Google and Your Personal Brand by Debra Wheatman - Aug, 2011 Just before I sat down to write this article, I decided to do a little research. I thought to myself, what will I see if I Google my own name? It was an interesting experiment because I found out that my website came up as the number one hit with my name. I was pleased to see this as I have spent a great deal of time working to elevate awareness of my brand. However, I did notice a few old links and posts that were very o... |
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How Effective is Your LinkedIn Profile? by Debra Wheatman - Aug, 2011 Creating a winning LinkedIn Profile is becoming nearly as important as having a professional looking r¨¦sum¨¦. With over 100 million users internationally, it has become THE social media site for business networking. In fact, according to the most recent Jobvite Index which measures social media employment trends, in the six months between January 2011 and June 2011, 73% of all social hires came from LinkedIn. If that isn¡... |
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Using Email to Promote Your Personal Brand by Debra Wheatman - Aug, 2011 Every time you send out an email, you have the opportunity to promote your personal brand. The way you communicate in email is important because every message you send tells the recipient something about you. If your email messages are curt or contain too many errors, this can be a big negative and detract from your personal brand. We all get busy, but it is important to exhibit the same level of business acumen when creat... |
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Personality Assessment for Personal Branding by Debra Wheatman - Jun, 2011 Who are you and in what type of workplace do you thrive? A personality assessment can tell you a lot about the sort of environment that might best suit your personality and work style. Will you function best at a large international organization, or at a smaller firm with satellite or home-based offices? Using Myers Briggs or a DISC assessment, you can gain valuable insight into the things that drive you, in turn enabling ... |
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How to Get a New Job Using Social Media by Debra Wheatman - Jun, 2011 Did you know that 85% of available jobs are never advertised? Yes, it’s true. According to the US Bureau of Labor Statistics, only 15% of today’s career opportunities ever make it to the job boards. And – when they do get advertised, the competition is fierce. So why do so many job seekers spend so much time searching job boards for work? My guess is that it is the path of least resistance. It is easier to sit back and wai... |
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Align Your Career for the Best Culture Fit by Debra Wheatman - May, 2011 As a job seeker, it is important to look not only at the role you will be playing, but where you will be playing it. You don’t want to land in the wrong sandbox. The importance of a good cultural fit and positive office environment should not be treated as the step child. Accepting a job within an organization that is not aligned with your style can turn into a nightmare. (Think Cinderella’s coach turning back into a pumpki... |
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Are Career Objectives on Résumés History? by Debra Wheatman - May, 2011 Dear Deb, Q. I have been looking at résumé samples on the internet and many of them have Objectives. I was told that Objectives are no longer used on résumés. Now I am confused. Is it true that Career Objectives are history? - D.P, Los Angeles, CA A. While there are times that a candidate will want to convey specific information about what he is seeking in a job, it is definitely better to keep the focus on what the co... |
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