In looking to help out those in charge of their company's branding efforts, Tim Muma talks with Betsy Rowbottom about the key elements to implement when creating and developing a branding vision. Betsy is the co-founder and chief culture officer of The Good Jobs where their mission is to show businesses how culture should be utilized as a strategic advantage. Betsy brings that perspective and experience to this episode in discussing how and why companies can display their unique, valuable assets to draw people in.
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Employer Branding Vision
January 5, 2015
Betsy Rowbottom
Co-Founder, The Good Jobs
Tim Muma
Product Marketing Lead, LocalJobNetwork.com
Podcast Series: Management Decisions
On Management Decisions (formerly Executive Decisions) we discuss topics that pertain to employers, especially upper-level managers, human resources professionals, and executives to gain an understanding of their roles and strategies. It's an inside look into their thoughts and behaviors which make them and their businesses successful.